Silver Fitness Centers for Quality of Life
August 28th, 2009According to the Baltimore Sun, there is no doubt that “silver is the new green for the fitness industry.” An increasing number of people are working, and working out, to prevent a decline in mental and physical health as they age. The Sun puts it this way: “As the Woodstock generation rocks into their 60s, they are revolutionizing yet another aspect of society, the gym. Looking to maintain a healthy quality of life, members more than 55-years-old joined gyms over the past 15 years at double the rate of the 35 to 54 age group. Fitness centers looking to capture this lucrative older market are springing up all over the country.”
Currently these silver-friendly gyms are offering a more peaceful and less competitive environment, low impact equipment for cardio workouts and classes (as well as personal trainers) suited to older bodies. Some leading gyms are offering technology for improving brain skills. This type of service responds to the growing urgency of people trying to avoid Alzheimer’s or other forms of dementia as they age.
Overall, we can expect to see more fitness centers catering to aging baby boomers and more of these centers offering health solutions that extend far beyond exercise. Eng3′s Activated Air is an ideal fit for these fitness centers.